Originally a RFP for social media, a small team won the account which later expanded to include paid media, experiential, Video, OOH, Brand and more. The mission was simple, build a brand with simple but charming look, and tone of a human being, not a multi-billion dollar telecom corporation.
Static & Motion
Designed by Pentagram, the core brand struck us as playful and fun, but also forward thinking and bold. We expanded the existing brand from the set of emoticons, logo and typeface to include comprehensive explanation on: Voice, Logo, Tagline, Color, Frame, Typography, Underline, Emoticons, Imagery, and Campaign. We also built out a separate microsite to house the brand guidelines digitally aswell as a motion guidelines, detailing how to animate text and the emoticons in a uniform and satisfying manor. Visible was featured on underconsideration.com Brand New)
Grandoozy & Launch
Capturing the right tone paired with a clever arrangement of emoticons or simply a wink, we built a Launch campaign as well as a cobranded music event Grandoozy. Campaign media includes : Paid media, Experiential, Video, OOH.
Organic + Paid + Influencers