Summer 2025 Launch
In Summer 2025 Airbnb introduced two new lines of business to the core homes business. A small team concepted and designed three pages to introduce the Services and Experiences products to new and existing Airbnb providers.
On the services landing page we leaned into the different categories by commissioning a CG studio to create high fidelity icons. Pairing the playful icons with ui walkthrough of the new product helps pair the new idea with the existing app. We also broke out some of the tools into beats at the bottom to give some easily digestible feature hits.
Experiences was more about showing, using larger more activated imagery to give some kind of excitement. Since the concept is a bit more obvious we are able to be a little more direct and less explanatory.
